brookehart

The Problem Structured.Agency approached me at a critical moment: their marketing engine was essentially starting over. Their sales pipeline was dependent on influencers who were starting to move away from the company. Key challenges included: No content strategy: No blogs, white papers, or thought leadership assets existed to attract and educate their target audience. Ineffective […]

The Problem When I joined Croissant.com for a six-month sprint, the company faced critical gaps in their lifecycle marketing: Lack of personalization and segmentation in email campaigns. Weak connections between products and messaging, limiting engagement. LTV:CAC ratios were under-optimized due to inconsistent nurture and retention strategies. Several retention systems were partially implemented but not fully

The Problem BlueSignals, a fintech company, had developed a proprietary platform but had no existing marketing engine to drive awareness, adoption, or engagement. With no traffic, user base, or organic presence, the company faced the challenge of launching successfully while simultaneously creating a sustainable growth system. The Solution I stepped in as Interim Director of

Particle, an art/crypto startup launching an NFT product, faced multiple challenges: The NFT market was saturated and noisy, making it hard to stand out. Their offering was complex — appealing simultaneously to crypto-savvy people and to art enthusiasts.  They had no internal marketing resources to drive demand, nurture leads, or develop launch sequences.  They needed

The Problem CrossFit needed to boost registrations for the CrossFit Games while also building a stronger long-term engagement system for leads. With only 60 days before launch, the brand required more than acquisition campaigns — they needed a lifecycle approach that would nurture both new and historical leads into active participants. The Solution I led

The Problem True Religion, a global fashion brand with a strong presence online and offline, faced a clear challenge: while they were successful at attracting traffic and sessions, the conversion from browsing to purchase was underperforming. At the time, only 12% of customer sessions converted into purchases. This left significant revenue on the table and

The Challenge Arcadia set out to revolutionize the energy industry by giving consumers easy access to renewable power. Their mission was clear, but their growth was outpacing their systems for customer engagement. Despite strong traction, Arcadia needed to: Strengthen the customer journey with more personalized experiences. Improve conversion across lifecycle stages — from first touch

Overview This business was one of the most interesting cases I’ve worked with to date. This was a thriving company that had the potential to grow at a fast pace. Its entry points to sale for clients were one of the strongest I’ve seen and they were known in their space for dominating the marketing