The Problem Structured.Agency approached me at a critical moment: their marketing engine was essentially starting over. Their sales pipeline was dependent on influencers who were

The Problem When I joined Croissant.com for a six-month sprint, the company faced critical gaps in their lifecycle marketing: Lack of personalization and segmentation in

The Problem BlueSignals, a fintech company, had developed a proprietary platform but had no existing marketing engine to drive awareness, adoption, or engagement. With no

Particle, an art/crypto startup launching an NFT product, faced multiple challenges: The NFT market was saturated and noisy, making it hard to stand out. Their

The Problem CrossFit needed to boost registrations for the CrossFit Games while also building a stronger long-term engagement system for leads. With only 60 days

The Problem True Religion, a global fashion brand with a strong presence online and offline, faced a clear challenge: while they were successful at attracting

The Challenge Arcadia set out to revolutionize the energy industry by giving consumers easy access to renewable power. Their mission was clear, but their growth

Overview This business was one of the most interesting cases I’ve worked with to date. This was a thriving company that had the potential to