The Challenge
Arcadia set out to revolutionize the energy industry by giving consumers easy access to renewable power. Their mission was clear, but their growth was outpacing their systems for customer engagement.
Despite strong traction, Arcadia needed to:
Strengthen the customer journey with more personalized experiences.
Improve conversion across lifecycle stages — from first touch through to adoption.
Align marketing and product communication to support long-term retention and trust.
The challenge wasn’t about generating interest. It was about transforming that interest into measurable, sustainable growth.
The Solution
Working in partnership with Mavan, I helped Arcadia design and implement a lifecycle marketing strategy that aligned messaging, data, and customer experience.
This meant:
Building a documented customer journey that mapped key lifecycle stages — onboarding, product affinity, nurture and engage, integrations, and referrals.
Designing personalized email campaigns that connected the Arcadia mission to customer needs at every stage.
Establishing a clear roadmap and performance metrics so the team could make decisions with data while staying true to the company’s vision.
The focus was not just on fixing gaps, but on creating a system of engagement that would grow with the business.
The Results
300%
40%
3xs
increase in customer acquisition
higher engagement across lifecycle channels
more referrals generated from existing customers
Reflection
For Arcadia, success wasn’t only about numbers — though the results were impressive. It was about building a growth engine rooted in connection, trust, and clarity. By reshaping their lifecycle marketing into a system that honored both the customer journey and the company’s mission, Arcadia positioned itself to lead the renewable energy movement with impact that lasts.