The Problem
BlueSignals, a fintech company, had developed a proprietary platform but had no existing marketing engine to drive awareness, adoption, or engagement. With no traffic, user base, or organic presence, the company faced the challenge of launching successfully while simultaneously creating a sustainable growth system.
The Solution
I stepped in as Interim Director of Marketing to design and implement a comprehensive launch and growth strategy. Key actions included:
Organic Social: Developed a content strategy to establish brand voice, engage target audiences, and grow community awareness.
SEO & Content Strategy: Optimized site structure, built keyword-driven content, and created evergreen resources to attract high-intent users.
Email Marketing: Built nurture sequences to onboard new users, highlight platform features, and drive retention.
Cross-Channel Coordination: Ensured messaging was aligned across all channels, creating a cohesive experience for users and prospects.
Developed reporting dashboards and growth KPIs to track performance and refine campaigns over time.
The Results
Achieved 300x growth in platform reach and user engagement.
Acquired an average of 100 new users per month.
Established a scalable marketing ecosystem that continues to drive awareness, retention, and momentum for the platform.
Built foundational marketing infrastructure that allowed the platform to grow from zero to a robust user base in a matter of months.